Goodbye winter, hello spring! After months of enriching their skin and protecting it from the cold, your customers are left with just one desire: to expose themselves to the first rays of sunshine, replace their perfume with fresher scents, put away their dry skin cream, and return to lighter textures… before having to take out their coats again because temperatures are changing and returning to their winter beauty routine.
In these conditions, it’s not easy to give skin exactly what it needs on a day-to-day basis while respecting its type and condition.
Why does a wellness routine keep changing? Winter beauty routines are traditionally made up of products designed to nourish skin weakened by the climatic conditions associated with cold climates. Between low temperatures, wind, high-altitude sun, and prolonged outdoor exposure (for those who go skiing, for example), all skin – whether normal, combination, oily, or dry – suffers from dryness in winter. As a result, your customers incorporate one or two more nourishing agents into their routine, such as a rich cream or a weekly nourishing mask. And when winter turns to spring, it’s usually the other way around. They nourish a little less and moisturize a little more! Traditional Chinese medicine explains that a change of season also means a change of life. Perimenopause and menopause, for example, are part of this. In concrete terms, however, these are also important “seasons’ ‘ in your customers’ life, and they involve real changes for the skin.
Under these conditions, your customers should change their routine, but what should they change precisely? Advising them to change their day cream is not the right way to meet these changing needs because: The life cycle of a cell is 4 weeks. Using the same cream over a shorter period is useless, as it won’t have time to produce its optimum effects. And changing creams too often disrupts skin function, forcing it to adapt to new active ingredients each time; At a time when we’re talking about carbon footprints and controlling consumption, it’s unreasonable to suggest they have 2 or 3 different creams open at the same time, knowing that they can’t be finished; Choosing day and/or night cream is no trivial matter. Effectiveness, scent, texture… Your customers often make several attempts, and once they’ve found the one that suits them, they don’t want to change. Choosing a different one for each season is restrictive. The good news is that they can make in-depth, effective changes to their beauty routine without changing creams. Here’s how.
The major ally to suggest them: the Booster
What is a Booster? When explaining it to your customers, let them know that it’s a cosmetic treatment specific to a particular skin problem: hydration, acne, wrinkles, spots, imperfections… ; ultra-concentrated in active ingredients for optimum effectiveness ; capable of modifying the action of your day cream in just 2-3 drops. It often comes in amounts of 5 to 10 ml, like a serum. But it is important to insist on the fact that, unlike a serum, it is not intended to be used on its own. Whatever their skin type or its current condition, using a Booster allows them to respond to a specific need. The benefits? They keep an essential part of their beauty routine and limit disruption to their skin. They minimize the number of products they need to buy and take with them wherever they go. The most effective boosters address “expert” and specialized issues such as: Wrinkles Elasticity Imperfections Blemishes … It is important to remind them that if they use a booster from the same brand as their day and/or night cream, they’ll optimize synergies. In all cases, they should always check the concentration of active ingredients and the quantity to be used for optimum effectiveness. If they want to treat two skin problems at the same time, always make sure they can. But that’s just one of the advantages of a booster over a serum. Should they want to learn how to use a booster? Suggest they choose the Yon-Ka face booster that’s right for them: Booster Defense + anti-pollution, Booster Hydra+ hydrating, Booster Lift+ smoothing, Booster Nutri+ nourishing