2022 Skincare Trends to Be on the Lookout For

The global beauty industry has a current estimated value over $530 billion. While the potential for growth is significant, this industry is constantly changing. Spa owners like you must always be adapting in order to succeed and that means predicting and reacting to new trends.

Here are 9 skincare trends to be on the lookout for in 2022:

1. Increased demand for transparency.

Gone are the days when consumers grabbed products off the shelves with no regard for the ingredients. Today’s spa client is educated not only in their individual skin needs but they are more mindful of the products they use and the ingredients in them. As a spa owner, it’s your responsibility to choose a reputable skincare product provider and to be clear and transparent with your clients about the services you provide and the products you use.

2. Enhanced hygiene and sanitation.

There’s nothing like a global pandemic to bring hygiene and sanitation concerns to the forefront. While many states have resumed normal or near-normal business operations, consumers are still understandably concerned about safety. Fortifying your business with enhanced sanitation practices will give you a leg up on the competition, especially if you advertise it.

3. Blue light protection.

The average spa client understands the dangers of UV radiation, at least on a basic level. Ongoing advancements with technology have brought a new concern to the forefront, however: blue light. The COVID-19 pandemic has increased our dependence on technology and thus increased our exposure to blue light. Educate your staff on the negative impact blue light exposure has on the skin and consider adding a targeted treatment to your spa menu in 2022.

4. Minimalist makeup and skincare.

Even before the pandemic, the minimalist style had been making a comeback and it is expected to grow in popularity in the coming years. Modern consumers want to look and feel their best without relying on harsh treatments and complicated routines. Natural skincare is all the rage, but client education is equally important. Train your staff to educate your clients about the importance of proper skincare and promote mini facials as a means of maintaining healthy skin to minimize the need for more intensive treatments. It’s more efficient to keep your skin healthy than to try to repair damage.

5. Facial massage.

At-home skincare saw a major boom during the pandemic, including an increase in the use of facial massage tools. Facial rollers, crystal tools, and vibrating facial massagers are incredibly popular among influencers and skincare savvy consumers. Consider adding facial massage as an add-on to traditional massage services and offer upgrades on your facial services to include specialized facial massage tools.

6. Long-term skin protection.

Protecting your skin will never go out of style, but the modern consumer is becoming more educated about the effects of environmental stressors on the skin. Products like tinted sunscreen are becoming more popular along with products that bolster and protect the skin’s natural barrier. Promote products that restore the balance of the skin’s microbiome and boost its natural defenses. Offer seasonal treatments to protect skin against seasonal changes and to repair environmental damage.

7. CBD beauty and skincare.

In 2018, the FDA legalized the sale of CBD products as long as they contain less than 0.3% THC by dry weight. As a result, CBD products have become extremely popular. While early CBD brands were limited to CBD oil, over the past year or so, CBD skincare and beauty products have become available. CBD has the potential to provide natural relief from common concerns like pain, anxiety, and inflammation. Consider adding CBD oil as an upgrade to your massage and facial treatments or start carrying a line of CBD skincare products in your retail shop.

8. Eco-friendly skincare and biodegradability.

Not only are consumers becoming more concerned with the ingredients that go into the products they purchase, but they also want to know the companies they support care for the environment. Be mindful of this when choosing a product line for your spa and consider making eco-friendly adjustments to your spa purchasing and practices.

9. Self-care and at-home treatments.

After a stressful year or two in the wake of a global pandemic, we’re all looking for a little stress relief. There’s nothing like a spa day to rest and relax, but many clients aren’t quite comfortable returning to the spa yet. Cater to these clients by offering product packages for self-care and at-home spa days – you can also offer online seminars and other educational opportunities.

The COVID-19 pandemic changed the world and impacted nearly every industry. Though the spa and wellness industry has been slowly recovering over the course of the last year, there are still challenges to overcome. In addition to staying abreast of rising skincare trends, spa owners should stay up to date with CDC recommendations to keep both staff and clients safe throughout new year.

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