How to Leverage the Benefits of the Holiday Season to Drive More Spa Sales

The holidays are in full swing and while there may only be a few weeks left in the year, there’s still time to boost your spa’s bottom line. A well-coordinated marketing strategy is essential any time of year, but the holidays provide an opportunity to bump year-end sales and to set yourself up for a lucrative new year.

As of 2018, the global wellness economy is a more than $4.5 billion market and there are simple things you can do as a spa owner to claim a bigger piece of the pie for yourself before the year ends. Let’s explore eight ways you can leverage the benefits of the holiday season to drive more spa sales now and into the new year.

Make your services more giftable.

The holidays can be stressful and, by the end of the year, everyone could use a day of pampering at the spa. Encourage your regular clients to stock up on gift cards and products for the loved ones on their holiday shopping list. Not only will you receive a boost in year-end sales, but you’ll enjoy an influx of new customers in the new year.

Host a holiday party for loyal clients.

The holidays are a time for celebration, so why not throw a customer appreciation party for your most loyal clients? It doesn’t have to be a structured affair—it could be as simple as a reception after business hours. Use the opportunity to reward your loyal clients with gift cards, promotional rates on new services, and free product.

Reorganize your retail operation.

It’s absolutely essential to train your staff in promoting product sales, but there are simple things you can do to capitalize on the gift-giving nature of the holiday season. Try arranging your products by price point, placing signs like “Under $30” to highlight the value of your most popular products. Offer custom gift basket designing services or make a few and display them on your reception desk where customers will see them.

Offer promotions on products and services.

Everyone loves a bargain but, when it comes to holiday shopping, what they love even more is convenience. Encourage your clients to check everyone off their shopping list at once by bundling services and products or offering a discount for sales over $100, $200, and higher. Gift card deals are popular as well. Reward your clients with a $5 gift card for themselves when they purchase a $50 gift card.

Turn your top clients into brand ambassadors.

The majority of your monthly sales come from the same group of loyal clients. They’re already your spa’s strongest asset, but you can put them to use during the holiday season. Give your loyal clients a collection of promo codes for $10 off any service to give out to family and friends. They make great stocking stuffers without costing your clients anything but you receive the potential of new clients in the coming year.

Keep your clients informed of holiday hours.

Be sure to post your holiday hours on the spa’s website and in your building, but it’s not a bad idea to send out an email as well. Sending out an email serves to remind walk-in clients that your holiday hours may be different, but it may also act as inspiration for them to book last-minute services for themselves.

Move inventory with specialty treatments.

At the end of the year, you’ll be taking stock of the product you have on hand and reviewing the year’s sales to see what products were most popular. Now’s the time to stock up on those products in preparation for an influx of new clients in the new year, but it’s also a good idea to push some of the product that hasn’t been moving quickly. Design seasonal treatments around these products, including quick 20- or 30-minute treatments clients can squeeze in while they’re out doing last-minute holiday shopping.

Offer online sales and delivery for loyal clients.

More people than ever are doing their holiday shopping online, so if you don’t already have an ecommerce component to your spa’s website, you might be missing out. Another option is to keep in touch with your loyal clients by phone to check in and see if they need to re-up their supply of product before the new year. You might even find offering free delivery services to your most loyal clients who purchase more than $200 to be a great way to increase conversions.

As a spa owner, you’re constantly working to drive retail sales, attract new customers, and retain a loyal client base. The holidays provide ample opportunity to accomplish all three goals and ensure a happy holiday season and build a strong foundation for a lucrative new year.

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